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The Propcast: Cutting Through The Noise

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Dec 1, 2021

In this week’s episode of The
Propcast, Louisa speaks with Scottie Lee, Vice President, Strategy
& Research at Equity Residential in Chicago and Marco Biasiotto,
Director of Retail and Digital Strategy at Primaris Management Inc.
They talk about how PropTech startups can get the attention of
funders and VC’s to partner and support their products go to market
strategy or fund their scale up. Scottie and Marco share their best
advice for any startups looking to secure funding, as well as their
do’s and don’t’s of fundraising. 

 

Companies Mentioned:

REIM Tech
https://www.linkedin.com/in/naqash/?originalSubdomain=uk
 

PGIM site https://www.pgim.com/

La Salle https://www.lasalle.com/

Primarche https://primarche.ca/ 

Tableau https://www.tableau.com/ 

 

Shout Outs

Naqash Tahir –
https://www.linkedin.com/in/naqash/?originalSubdomain=uk

Dropit – https://www.linkedin.com/company/dropit-shopping/ 

 

Key Insights From This Episode:

 

  • Alot of
    it is about the team, and then the technology or whatever they’re
    trying to sell you. Because oftentimes they’re very early on. And
    wherever they’re trying to sell you today, it’s going to evolve in
    six months, and that evolution is really going to be dependent on
    the team. – Scottie
  • Is the problem
    that you’re really trying to solve for us all that meaningful and
    impactful? Or is it maybe a secondary problem and maybe you’re
    better off as a bolt-on feature to something else. –
    Scottie
  • In terms of big
    don’ts, the one thing I can’t stand is the constant email blasting
    that we’re getting from multiple people within an organisation.
    It’s just, it puts a red flag up to say, I’m out. I don’t want to
    hear any more from you. You’re done. – Marco
  • I think there’s
    lot of work in trying to connect, I would say, legacy systems with
    more modern technologies, particularly around their data and
    analytics and so forth. – Scottie
  • Uou need to try
    things. You can’t just stay with the status quo. So you need to be
    able to be open-minded understand what technologies that you’re
    going to look at to embrace and bring into the organisation. –
    Marco

 

  • if we were going to engage and want to do
    something like a pilot, we need a little bit of suitability on
    partner side or on the vendor side. So those are some of the things
    that you try to pick at and try to get a good handle on before you
    really start to engage. – Scottie

 

Keywords: investment, proptech, retail, startups,
institutions, failure, success

 

About Our Guests:

Scottie Lee

https://www.linkedin.com/in/scottie-lee-05a6313/ 

Scottie Lee is Vice President,
Strategy & Research at Equity Residential in Chicago where he
manages a team responsible for market research, sustainability,
resilience, energy and environmental. Prior to Equity, Mr. Lee
served as Vice President, Strategy & Analytics at Taubman where he
oversaw corporate strategy, market research, financial planning &
analysis, and financial & data analytics. 

Mr. Lee is a member of the Urban
Land Institute. He previously was a member of ULI Michigan’s
Technology Local Product Council and was a member of ULI Michigan’s
Larson Center for Leadership’s inaugural class. He is an emeritus
member of ICSC’s North America Research Group. He previously served
on the Governing Board of Detroit Chief Data
Officer. 

Mr. Lee received his MBA with
High Distinction from the University of Michigan and his BS in
Industrial Engineering and Economics from Northwestern
University. 

 

Company description

Equity Residential is an S&P
500 company focused on the acquisition, development and management
of rental apartment properties located in urban and high-density
suburban markets where today’s renters want to live, work and play.
Equity Residential owns or has investments in 307 properties
consisting of 79,322 apartment units, primarily located in Boston,
New York, Washington, D.C., Seattle, San Francisco, Southern
California and Denver.

 

Marco Biasiotto 


https://www.linkedin.com/in/marco-biasiotto-35383923/?originalSubdomain=ca
 

Marco Biasiotto is the Director
of Retail and Digital Strategy at Primaris Management
Inc.
  He oversees the
evolving industry trends and provides strategic recommendations
that drive success for our shopping centre business.  Marco is
responsible for developing an insights platform at Primaris while
also focused on embracing innovation through emerging technologies
and partnerships.  

With a retail research and
shopping centre career spanning over 25 years, Marco is a leading
expert in retail real estate technology and business insights. He
recently launched the first ever omni-channel multi-shopping centre
marketplace linking real time inventory.  He is an active
participant in ICSC’s North American Research Group and the
Canadian Research Group.  Marco holds a master degree in
Spatial Analysis from Ryerson University.


About Primaris

Primaris is a wholly owned
subsidiary of H&R REIT.  Primaris owns and manages more
than 7.5 million square feet of commercial space, including 17
enclosed shopping centres located across Canada. H&R REIT is
one of Canada’s largest real estate investment trusts with total
assets of approximately $13.1 billion at June 30, 2021. H&R
REIT has ownership interests in a North American portfolio
ofhigh-quality office, retail, industrial and residential
properties comprising over 40 million square feet.

 

About Our Host

Louisa Dickins


https://www.linkedin.com/in/louisa-dickins-ab065392/?originalSubdomain=uk

Louisa started her career in
property working at a well-known estate agency in London. Realising
her people skills, she moved over to Lloyd May to pursue a career
in recruitment. She now is a Director at
LMRE, who are a specialist recruitment firm driven
by PropTech and recruitment professionals, and Louisa oversees
their 5 core areas. Louisa co-founded LMRE and provides a
constructive recruitment platform to the new disruptors in real
estate. Louisa is also on the board of Directors at UK PropTech
Association (UKPA).

 

About LMRE

www.lmre.tech

LMRE believe there is a better
way to recruit.
LMRE focus on a more comprehensive, client led focus
delivering exceptional talent to the place at the time. They are
passionate about the industry and passionate about people’s
careers. LMRE spend time with each client to become and an
extension of the business, and their transparency and core values
help them grow with the sector. LMRE simplify recruitment and
innovate with our clients and evolve the people driven, PropTech
community.



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