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The Data Revolution and How it Helps in Hyper Scaling with Tarush Aggarwal

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Feb 9, 2022

Summary: In
episode 5 of this season of the Propcast, Louisa is joined
by
Tarush Aggarwal, Founder
and CEO of 5x
. He is one of
the leading experts in leveraging data for exponential growth and
has over 10 years of experience in the field. In this episode
Louisa and Tarush talk about his journey through data and his
involvement in WeWork that allowed the business to grow 10x in 3
years. 

Tarush shares how to convert
data into dollars, and how his business does exactly that. They
discussed the data trends that he has seen over the years and
Tarush gives some tips on how to get into the data space and make
it a serious career path. 


Companies Mentioned:


Shout Outs:

 

 


Key Insights From This Episode: 

 

  • What is
    super interesting about the data revolution is that we are still
    living through it. – Tarush
  • Growth is
    something that takes time. You can grow really quickly, but at some
    point, it becomes unsustainable. – Tarush
  • If you are
    serious about adding business value by being data-driven, you have
    to develop a data stack, and you are going to have to store it,
    structure it and clean it. – Tarush
  • We saw a 46%
    increase in people being hired in data roles… I think this year
    it is going to increase even more.  – Louisa
  • In today’s age
    data is no longer a nice to have, it’s an essential part of any
    company’s business proposition. – Tarush
  • It is easy to
    have poor company values. – Tarush
  • It’s important
    to have values and write them down, but what are you doing to
    action them? – Tarush
  • I think sequel
    is probably the most important skill in any of the data professions
    – Tarush

 


About Our Guests:

Tarush Aggarwal 

https://www.linkedin.com/in/tarushaggarwal/ 

Tarush is one of the leading
experts in leveraging data for exponential growth, with


over ten years of experience in the
field.  After graduating with a degree in Computer Engineering
from Carnegie Mellon in 2011, he became the first data engineer on
the analytics team at Salesforce.com. Data was in its infancy, and
the log metric framework which Tarush built was critical in
allowing Salesforce to analyse data across customers and provide
benchmarks across different industries and verticals. Most recently
Tarush led Data for WeWork, one of the fastest-growing companies in
the world. WeWork leveraged data to be able to grow 10x in 3 years,
supporting a  footprint of 800+ offices in 120+ cities in 23+
countries with over 12,000 employees. Tarush scaled the data org
from 2 to 100+ and their unique approach allowed them to stay lean
while supporting every functional area of the business. In 2019 he
moved to China to help establish WeWork’s Asia operations and focus
on the hyper-growing Chinese market.


About 5x

https://5x.co/

The
biggest challenge for most businesses is converting data into
dollars. Businesses lack the expertise to build the data engine
(infrastructure, data collection, self-service reporting) That’s
why we created 5x. To enable companies to answer business
questions, without having to worry about building data
infrastructure or bringing in the right team.  Because of our
prefabricated data blocks & network of remote data engineers, we
deliver data reporting faster, cheaper, and of higher quality, than
anyone else in the industry. 


About Our Host

Louisa Dickins


https://www.linkedin.com/in/louisa-dickins-ab065392/

Louisa started her career in
property working at a well-known estate agency in London. Realising
her people skills, she moved over to Lloyd May to pursue a career
in recruitment. She now is a Director at
LMRE, who are a specialist recruitment firm driven
by PropTech and recruitment professionals, and Louisa oversees
their 5 core areas. Louisa co-founded LMRE and provides a
constructive recruitment platform to the new disruptors in real
estate. Louisa is also on the board of Directors at UK PropTech
Association (UKPA).


About LMRE

www.lmre.tech

LMRE believe there is a better
way to recruit.
LMRE focus on a more comprehensive, client led focus
delivering exceptional talent to the place at the time. They are
passionate about the industry and passionate about people’s
careers. LMRE spend time with each client to become and an
extension of the business, and their transparency and core values
help them grow with the sector. LMRE simplify recruitment and
innovate with our clients and evolve the people driven, PropTech
community.


Timestamps

[2:35] Can you talk us through
your career? You started off at Salesforce, then went on to be the
Global Head of Data at WeWork, you have founded and grown your own
business. How did you scale the data from two to a hundred plus at
WeWork and how did you get Adam to prioritise this as a business
need?

  • We are still living through the data
    revolution. 10 years ago, at Salesforce, no one in the valley had a
    data team. 10 years later at WeWork, it was completely different,
    we had an established modern data stack.
  • When I joined, WeWork had about 100 offices and
    a few years later we had close to a thousand. The business was
    growing so quickly and we had to scale the team as well. It was
    slightly unsustainable.

[6:10] What does your business
do and how does it come together with the modern data stack? How
does it drive more value for customers and can you give an example
of who one of your customers might be. 

  • Businesses find it difficult to extract value
    from data because startups today have 10-12 different sources of
    data. Hiring an ad hoc analyst who builds a few dashboards isn’t
    good enough anymore, it doesn’t lead to long-term business
    value. 
  • If you are serious about adding business value
    by being data-driven, you have to develop a data stack and you are
    going to have to store it, structure it and clean
    it. 
  • 5x stitches together the data stack with all
    the best-in-class vendors, across data collection and Deshon
    storage modelling and reporting. 
  • We interview and hire engineers and we get to
    hire the top 1% of these engineers. We can pre-train these
    engineers on the platform. 
  • 5x is faster, cheaper and higher
    quality.
  • Our sweet spot is a company that has found some
    success and then they need to go scale the business and they need
    to go deploy an entire data comprehensive strategy and do so fairly
    quickly. 

[11:10] You are 8 months old and
you’ve already raised, are about to raise again and you have over
50 employees. What’s the secret to maintaining a good
culture?

  • A lot of it comes from the
    Founder.  
  • It is easy to have poor company
    values. 
  • It’s important to have values and write them
    down, but what are you doing to action them?

[14:45] Are there any macro
trends that you have seen in the 10 years that you have been
working in data and what does it mean for
companies? 

  • 10 years ago, no one was doing digital
    marketing and no one had a website for their business and Google
    came along and said that if you don’t have an online presence, you
    are not going to exist. 
  • In the next 10 years there will be the
    evolution of digital marketing and digital marketing will go more
    mainstream and that will evolve into data.
  • In very early rounds, venture capitals are
    asking what’s your data strategy. 

[17:50] You started off as data
engineer, now you are a Founder and you have started a new
profession. How can people learn more about it? 

  • We are early in the space and when I started
    the playbook of data hadn’t yet been written. 
  • Ramping up in your tech skills, SQL is really
    important. Something like Python or any analysis language are
    skills that are extremely valuable.
  • Understanding the best practises and being able
    to shadow a company. Doing it well and spending time to really
    understand the best practises and the trends.

[22:55] The ‘LMRE’ part, Louisa
asks the guests to talk about:

 

  • Lessons learned in your
    career
  • When you look at
    what data it’s adding visibility organisation that’s kind of one
    side of the spectrum and on the other side is being in flow,
    extremely creative and intuitive. We tend to be either
    or. 
  • Unless you
    actively try you’re just going to move more and more on that
    spectrum. If you’re a data-driven person then likely you’re just
    going to make everything in your life even more
    data-driven.
  • Moving more
    towards the middle is something that will serve
    everyone.
     
  • Mention a person, product or service
  • To-Do-List and
    Google Calendar save my life on a daily basis 
  • Rewarding parts of working in the
    space: 
  • Impact is a huge
    one. Being able to leverage data for growth is not something which
    is trivial. 

 

  • Being able to take something, spend time in it
    and work towards helping commoditise it. 

 

  • What are you most Excited about for the
    future of the space?:  

 

  • The evolution is going to continue. In the next
    few years, we’re starting to get more into decision-making,
    recommendations and insights. 


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