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May 4, 2022
Summary: On the
2nd Episode of Season 9, Louisa is joined by
Laura Smith, Managing
Director at Berkadia and Neda Fields, Director of Product Management at
Berkadia to chat about digital transformation within
real estate. They discussed how Berkadia went about their own
transformation for internal product development and the use of
external technologies. They also touched on how to attract a
diverse workforce; a key issue during the Great Rehiring that’s
sweeping the post-pandemic market. During the global Covid
outbreak, while everyone else was downsizing, Berkadia’s adoption
of industry-leading technologies helped them to double their
workforce.
Resources:
Companies Mentioned:
Shout Outs:
Key Insights From This Episode:
Keywords: Technology,
PropTech, Women, Data, Digital Transformation
About Our Guests:
Neda Fields
Neda Fields leads cross-functional efforts and teams in the
development of data insight and visualisation tools for real estate
market research. Berkadia’s Data and Analytics tools synthesise
property fundamentals, demographics and market intelligence to
optimise the evaluation of real estate investments. Neda was
selected as one of Real Estate Forum’s CRE Tech Influencers in
2021.
Neda began her career with KPMG
in the Information Risk Management practice where she advised
numerous clients on their Information Technology internal control
frameworks. She graduated with a Bachelor of Science degree in
Computer Information Systems from Missouri State
University.
Laura Smith
As Managing Director,
Laura Smith is
responsible for loan origination of market-rate multifamily,
affordable and healthcare properties nationwide. Over the course of
her career, she has underwritten approximately $6 billion in FHA,
Freddie Mac, Fannie Mae and Wall street conduit transactions. She
has originated and closed more than 120 transactions totaling
nearly $1 billion.
Laura holds a bachelor’s degree
in political science from West Chester University and in German
from the University of Marburg, Germany. In 1992, she received her
Masters of Business Administration from American University with a
concentration in real estate finance.
Berkadia
Berkadia, a joint venture of Berkshire Hathaway and Jefferies Financial
Group, is a leader in
the commercial real estate industry, offering a robust suite of
services to our multifamily and commercial property clients.
Powered by deep relationships and industry-changing technology, our
people sell, finance, and service commercial real estate, providing
support for the entire life cycle of our clients’ assets. Our
unique ownership structure allows us to put our clients’ interests
first and create a marketplace that delivers a superior
experience
About Our Host
Louisa Dickins
Louisa is the co-founder of LMRE, which has rapidly
become the market leading global PropTech recruitment platform and
search consultancy with operations across North America, United
Kingdom, Europe and Asia-Pacific.
To promote the industry she is
so passionate about, Louisa set up the Global podcast
‘The Propcast’ where she
hosts and invites guests from the built environment space to join
her in conversation about innovation.
About LMRE
LMRE is globally recognised for leading the way in
Real Estate Tech & Innovation talent management.
From the outset our vision was
to become a global provider of the very best strategic talent to
the most innovative organisations in PropTech, ConTech, Smart
Buildings, ESG, Sustainability and Strategic Consulting.
At LMRE we are fully committed
at all times to exceed the expectations of our candidates and
clients by providing the very best advice and by unlocking
exclusive opportunities across our global network in the UK,
Europe, North America and Asia-Pacific.
Timestamps:
[01:10] Laura: Talk us through
your journey to Berkadia.
[02:50] Neda: Talk us
through your journey to Berkadia and what your role
entails.
[04:20] Neda: Talk us through
the digital transformation at Berkadia.
[06:00] Can you give a couple
examples of your clients?
[09:50] Your workforce has
doubled, where have you seen the biggest growth at
Berkadia?
[11:15] Can you expand on how
Berkadia is engaging with people at different levels in the
education system?
[13:05] How do you attract
people to your teams, what initiatives are working at Berkadia at
the moment?
[20:25] What products are you
working on?
[26:30] What are the different
reactions you have seen from your products?
[27:20] The ‘LMRE’ part, Louisa
asks the guests to talk about;
L – Touch on the
main lessons you have learnt throughout your
career.
Neda: You have to embrace the
change.
Neda: Just go for it, whatever
you want to achieve, just act like you are already
there.
M – Please give
a mention to anyone / product / service.
Laura: Our IT and product
development team as well as the senior management team.
R – What has been the
most rewarding aspect of working in PropTech?
Neda: Seeing the clients
face when they see the technology.
Laura: Watching my team
grow.
E – What are
you excited about in the future of PropTech?
Laura: Continuing to embrace
change and working with our technology
group.
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