Background

How Can Tenant Engagement Slow Down The Resignation Movement? With Julia Paolucci and Samuel Warren

Transcript arrow_drop_down

Transcript

[ad_1]

Feb 23, 2022

Summary: In the
7
th episode of season 8 of the Propcast, Louisa is
joined by Julia Paolucci, Managing Director at
HqO France and Samuel Warren, Managing Director of
HqO UK Ltd about how tenant engagement can slow down the
resignation movement and help landlords meet ESG targets. They
touched on what tenants can get out of HqO’s product, the
acquisition of Office App and how ESG plays into the tenant
experience. They also discussed what HqO has planned for 2022 as
well as JLL Spark being a key investor. The key takeaway from this
episode is that the focus in the current era is all about the
employee experience. 


Resources:


Companies Mentioned:


Shout Outs:

 

 


Key Insights From This Episode: 

 

  • In a
    tech company, or a very service-driven company, things do change
    considerably month in, month out – Samuel
  • When we started
    delivering something to the office market, it was something that
    was predictable, something pretty stable, and now we’ve seen
    everything transforming. – Julia
  • In this era
    right now, the focus is really being directed at the employee and
    what their experience is as well as engaging with them and making
    them see the benefits of the workplace. – Julia 
  • 48% of the
    working population in the US are seeking new employment, therefore
    employers really need to understand what an employee wants. –
    Louisa
  • The trend right
    now for us is; what can the landlord give to their tenant to
    enhance that tenant experience, to make the experience in the
    building as attractive as possible? – Julia

 

 

Keywords: ESG,
tenants, landlords, real estate, office, future of work

 

About Our Guests:

Julia Paolucci


Julia Paolucci
is
Managing Director for France at
HqO,
where she is responsible for establishing and growing the French
business. 

Julia brings forward a property
technology expertise, and a track record of leading greenfield
organisations. In her previous role, as Head of Sales for Workwell,
she was tasked with building the organisation’s client base in the
proptech sector’s nascent stages, developing a thorough
understanding of the landlord, tenant, service provider, and
end-user experiences.

Julia started her career in
banking, working in New York, Paris and London for the New York
Stock Exchange, Deutsche Bank, and lastly HSBC Corporate Bank where
she spent 7 years. 

Julia graduated with a BComm
from McGill University in Montreal and an Executive MBA from IE
University in Madrid. 

 

Samuel Warren


Samuel Warren
is the
Managing Director of
HqO UK Ltd, our London based business. At HqO
Samuel is responsible for the growth of our platform in Northern
Europe, including Germany, Netherlands and
Nordics. 

Prior to HqO, Samuel spent 12
years in the real estate market specialising in growing new
businesses and high performing sales and marketing teams with
companies such as CBRE and Chesterton Global and developers such as
Berkeley Group and Country Garden. He worked in the Middle East,
Singapore, China and Russia. 

He is a graduate of Exeter
University and also commissioned into the British Army, serving as
a Bomb Disposal and Search Officer in the Royal
Engineers. 

 

About Our Host

Louisa Dickins


https://www.linkedin.com/in/louisa-dickins-ab065392/

Louisa started her career in
property working at a well-known estate agency in London. Realising
her people skills, she moved over to Lloyd May to pursue a career
in recruitment. She now is a Director at
LMRE, who are a specialist recruitment firm driven
by PropTech and recruitment professionals, and Louisa oversees
their 5 core areas. Louisa co-founded LMRE and provides a
constructive recruitment platform to the new disruptors in real
estate. Louisa is also on the board of Directors at UK PropTech
Association (UKPA).


About LMRE

www.lmre.tech

LMRE believe there is a better
way to recruit.
LMRE focus on a more comprehensive, client led focus
delivering exceptional talent to the place at the time. They are
passionate about the industry and passionate about people’s
careers. LMRE spend time with each client to become and an
extension of the business, and their transparency and core values
help them grow with the sector. LMRE simplify recruitment and
innovate with our clients and evolve the people driven, PropTech
community.


Timestamps:

[01:50] Julia, how did you
become the managing director of HqO France?

  • I started my career in finance, working for
    different financial institutions in New York, Paris and
    London. 
  • I was one of the first members of
    WorkWell. 
  • I joined HqO in November 2019 to launch the
    French market. 

[03:15] Sam, how did you end up
at HqO and what experience do you bring to it? 

  • I have a varied career, I worked for the
    British army and now my career in real estate has been focused on
    growing high-performance sales teams. 
  • I started at HqO and set up a country from the
    start, I grew the team and brought everything
    together. 

[04:30] Tell us more about the
product and how has the product pivoted over the last few
years? 

  • One of the underlying things at HqO is
    regardless of the product, it’s working with our customer base to
    really understand what they’re trying to achieve. 
  • We’ve done a huge amount of work on analytics
    and data.
  • When we started delivering something to the
    office market, it was something that was predictable, something
    pretty stable, and now we’ve just seen everything
    transforming. 

[06:20] Say I’m one of the
tenants, what value do I get out of this product?

  • An individual employee in a building is going
    to have the technology on their mobile phone and will be able to do
    a whole range of things in that workplace; from booking different
    meeting spaces, being able to work in different places to being
    able to use your phone as an access badge. 
  • Connecting you to those services and features
    as well as making your day in the building a lot happier and
    easier. 
  • Bringing perks to employees, thinking of
    discounts in the vicinity, or promoting local foods and
    beverages. 

[09:25] You have some well known
investors; Insight Partners, JLL Spark, Navitas Capital, Cushman &
Wakefield and Suffolk Capital. This has allowed you to grow across
North America, UK and Europe. Are there any areas of focus or
growth for the business which you are looking at? 

  • It varies from region to region so in Europe,
    we are consolidating what we deliver across those
    territories. 
  • Making sure that we can service a customer in
    all the different languages, all the different territories and all
    the different technologies. 

[11:20] You acquired Office App.
How did that come about and what does it mean for the business? You
also have a fantastic culture; how do you sort of balance that with
the acquisition?

  • They were a direct competitor of ours in the
    European market but our cultures weren’t miles apart.
  • What they brought to the table was where we had
    gaps and vice versa.

[13:25] How does ESG play into
obviously tenant experience?

  • It is a necessity right now for real estate
    because they actually have to take action, they have to reduce
    their carbon footprint but they don’t necessarily know how to do
    that yet. 
  • From the employer’s perspective, this is
    becoming more important because we are in a great resignation
    period and people are looking for new employment
    opportunities.

[15:50] Can you talk us through
how HqO can help clients achieve their ESG goals? 

  • ESG = environmental, social, and
    governance.
  • Social: Our customer success team can implement
    for our clients can be things like events that are going to bring
    about inclusion or can push a different cause. 
  • We’ve been able to include a lot of guidance to
    users.

[17:00] JLL Spark has made an
investment into HqO, what does this mean for the whole of
HqO? 

  • Their knowledge of the marketplace has been put
    forward by them in the early days when no one knew who we were and
    it was really fundamental. 
  • They provide introductions that ratify who we
    are.
  • Our clients know and trust JLL and their
    evaluations.

[19:25] What’s next for 2022 in
HqO, in each of your regions? 

  • The great resignation and people in work spaces
    are really driving that more holistic experience for both users of
    our product and people in buildings.
  • With our acquisition of Office App, we have
    acquired a lot of knowledge about the corporate market. The trend
    right now for us is; what can the landlord give to their tenant to
    enhance that tenant experience, to make the experience in the
    building as attractive as possible. 
  • Enriching the experience for the employee and
    creating that engagement for them in their workplace in general,
    not just the building. 
  • Landlords and corporations desperately want to
    understand more about their population.
  • A big trend of 2022 in the real estate world,
    in France, is satisfaction, how do we gauge
    satisfaction?

[23:40] The ‘LMRE’ part, Louisa
asks the guests to talk about:

 

  • Lessons learned in your
    career

 

  • Julia: Revolutions don’t happen overnight but
    they do happen. To make revolutions happen, you need to keep
    pushing, you need to have energy, but you also need to have
    patience.  

 

  • Mention a person, product or
    service

 

  • Samuel: Some of our early adopters, some of our
    customers that have got innovation teams that wanted to test the
    product and innovate, evolve, work with us. 

 

  • Rewarding parts of working in the
    space: 

 

  • Julia: Seeing my clients not refer to tenants
    anymore but rather as users. 

 

  • What are you most Excited about for the
    future of the space?:  

 

  • Samuel:  A more holistic approach. The big
    goal is the way that physical space will be totally connected, be
    it whether you are in a residential component of it, whether you’re
    in an office component of it, whether you’re a public visitor. It’s
    not about tenants anymore, it’s about customers.


Sponsors

Launch Your Own Podcast

Kopus.com is the leading podcast production and strategic
content company for brands, organisations, institutions,
individuals, and entrepreneurs. Our team sets you up with the right
strategy, equipment, training, and guidance and content to ensure
you sound amazing while speaking to your niche audience and
networking with your perfect clients. Get in touch
[email protected]



[ad_2]

Source link

About the author call_made

admin

More posts

Timestamp

Be the first to leave a comment

Leave a comment

Your email address will not be published. Required fields are marked *

 For anyone looking to expand their real estate horizons beyond borders, this podcast offers a treasure trove of insights from top agents around the globe. Whether you’re looking to showcase your expertise as a real estate professional or uncover the next great investment opportunity as a buyer, Global Real Estate Insider provides the expert advice and market analysis you need to make informed decisions in the global real estate arena.

International real estate platform that connects foreign buyers and investors with international property

0%

Login to enjoy full advantages

Please login or subscribe to continue.

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Unfollow Cancel

Cancel subscription

Are you sure you want to cancel your subscription? You will lose your Premium access and stored playlists.

Go back Confirm cancellation