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Feb 16, 2022
Summary: In the
sixth episode of season eight, Louisa hosts the first Propcast on the Italian PropTech market.
She is joined by
Giorgio
Tinacci, Founder & CEO
and
Fausto Maglia, Chief
Product Officer at Casavo
to hear about their journey of
founding Casavo in 2017. We’ll learn about how the product enables
the residential community to buy and sell quickly, conveniently and
simply. Giorgio talks us through their series C raise back in March
2021 and they discuss how they’ve adapted their product and their
marketing for different European markets.
Resources:
Companies Mentioned:
Key Insights From This Episode:
Keywords: PropTech, Italy,
Real Estate, Europe
About Our Guests:
Giorgio Tinacci
graduated with a degree in
International Management from Bocconi and Hong Kong University of
Science and Technology in 2015. He then joined BCG, where he worked
for 2 years focusing on digital transformation projects in banking,
insurance, and industrial goods. Giorgio left BCG in September 2017
and founded Casavo, the leading digital residential platform in
Europe.
Fausto Maglia, is
currently Chief Product Officer at Casavo, after leading the
Marketing Team in the first phases of the company growth. Fausto
has a very variegate background, with the tech world as a constant,
as he has been part of product/tech teams in startups and large
corporations in the travel, telecommunications, and real estate
industry.
About Casavo
Casavo is a digital residential platform that is
redesigning the experience of selling and buying homes in Europe
leveraging proprietary technology in each step of the transaction
process. Whether you want to sell or buy a home, Casavo makes it
simple, fast and convenient, providing the best solution for your
needs. Casavo offers integrated home-related services, providing a
turn-key experience with an inclusive approach towards real estate
operators (brokers, contractors, banks. etc). Founded in 2017 by
Giorgio Tinacci, Casavo currently operates in Italy (Milan, Rome,
Turin, Florence and Bologna) and Spain (Madrid and Barcelona),
rapidly expanding into other European markets thanks to the work of
an international team of over 300 people and the support of
top-tier global investors. As of November 2021, Casavo has carried
out more than 2,000 transactions for a value in excess of €600
million.
About Our Host
Louisa Dickins
https://www.linkedin.com/in/louisa-dickins-ab065392/
Louisa started her career in
property working at a well-known estate agency in London. Realising
her people skills, she moved over to Lloyd May to pursue a career
in recruitment. She now is a Director at LMRE, who are a specialist recruitment firm driven
by PropTech and recruitment professionals, and Louisa oversees
their 5 core areas. Louisa co-founded LMRE and provides a
constructive recruitment platform to the new disruptors in real
estate. Louisa is also on the board of Directors at UK PropTech
Association (UKPA).
About LMRE
LMRE believe there is a better
way to recruit. LMRE focus on a more comprehensive, client led focus
delivering exceptional talent to the place at the time. They are
passionate about the industry and passionate about people’s
careers. LMRE spend time with each client to become and an
extension of the business, and their transparency and core values
help them grow with the sector. LMRE simplify recruitment and
innovate with our clients and evolve the people driven, PropTech
community.
Timestamps:
[3:20] Tell us more about your
journey: you have founded Casavo and studied globally. You’ve
worked at one of the leading consultancies, Boston Consulting Group
on digital transformation. Where did your passion for residential
tech come from?
[5:15] Fausto, you started out
in the marketing world and have now moved over to product as the
CPO. Can you tell us a little about the product as well as how you
made that transition and if you have any tips for people looking to
make that transition?
[7:40] Who was your first major
client that you brought on board?
[9:25] Let’s talk about your
series C, you raised €200 million led by Exor Seeds. You also have
some other good investors including 360 Capital, Picus Capital and
Greenoaks Capital. What were some of the major challenges when you
looked to raise and how did you go about it?
[12:10] Why was the product so
successful in Italy? You have expanded to Spain, what are the
differences in what the buyers and sellers want? Do you have
to change your marketing technique from country to
country?
[16:35] How long does it take to
buy a property in Italy?
[18:30] Do you have some
exciting news to share with us about a potential launch into a
different market?
[19:40] How have you
managed to grow your headcount over 300 people and what are your
cultural values?
[23:15] Is there any advice you
would give to an aspiring entrepreneur?
[25:15] What’s next for the
Casavo products? Are you planning or developing any new
technologies?
[28:40] The ‘LMRE’ part, Louisa
asks the guests to talk about:
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