Could You Be Tempted With Co-Living? How Co-Living Has Grown Within The Property Market with Brad Hargreaves

Nov 2, 2021

In this week’s episode of the
Propcast, Louisa speaks with Brad Hargreaves, CEO and Founder of
Common, a residential brand
creating a better kind of multifamily property manager through
innovations in technology, design, and operations. This episode
covers the differences between the UK and US rental markets, and
how co-living has taken off in US markets and what this might mean
for the market in the UK and Europe.

Companies Mentioned:

Shout Outs

Key Insights From This Episode

• Our thoughts around value proposition for the
  customer have always been for co-living for micros in particular,
  have always been really centered on affordability. Community is
  important. It’s a great value add. The experiences is key. But if
  you’re not offering real value it’s going to be very difficult to
  scale. – Brad
  Hargreaves

• There
  are certainly ways where Europe is ahead of the US I would say, in
  terms of liberalising zoning and, allowing more innovative, mixed
  operations and mixed uses. – Brad Hargreaves

• I read this the other day and I think it maps
  perfectly to the real estate industry, is that you generally
  overestimate what you can do in a year, but underestimate what you
  can do in 10 years. And I think that speaks incredibly true to the
  real estate industry, which is not fast moving. But when it moves,
  it can do tremendous things. – Brad Hargreaves
• I would encourage anyone getting into real
  estate to really take the long view of it. It is an industry that
  rewards the long view. – Brad Hargreaves

Keywords: co-living,
capital, affordable housing, shared housing, multi family, build to
rent

About Our Guests

Brad Hargreaves 

https://www.linkedin.com/in/bharg/

Brad Hargreaves is the Founder
and CEO of Common, the nation’s leading residential brand that
designs and manages multifamily apartments with more than 6,000
residents in over 10 markets across the country. Before founding
Common in early 2015, Brad was the co-founder of General Assembly,
a global education institution with campuses in more than 15 cities
worldwide. As part of the General Assembly founding team, Brad led
the growth of the company’s education business from its launch in
2011 into a global institution with over a dozen campuses. Most
recently, he was a Venture Partner at Maveron, General Assembly’s
lead investor. Brad has been named to Ernst and Young’s 2020
“Entrepreneur of the Year” award; Vanity Fair’s “The Next
Establishment”; Business Insider’s “Silicon Alley 100”; and Crain’s
2017 “40 Under Forty.”

Common is a residential brand creating a better
kind of multifamily property manager through innovations in
technology, design, and operations. Common delivers exceptional
experiences for renters across twelve cities and nearly 7,000 units
in coliving, microunit, and traditional apartments. They are the
preferred choice for both residents looking for a stress-free and
all-inclusive living environment from a trusted brand, and for real
estate owners seeking reliable, above-market returns. The Common
platform also includes workforce housing management brand Noah and
family-first operator Mily. With over 20,000 units signed and under
development and over $110 million in venture capital investment,
Common is expanding into 22 cities across the world. To work with
us, visit our partners page or follow us on instagram at @common.living.

About Our Host

Louisa Dickins

https://www.linkedin.com/in/louisa-dickins-ab065392/?originalSubdomain=uk

Louisa started her career in
property working at a well-known estate agency in London. Realising
her people skills, she moved over to Lloyd May to pursue a career
in recruitment. She now is a Director at LMRE, who are a specialist recruitment firm driven
by PropTech and recruitment professionals, and Louisa oversees
their 5 core areas. Louisa co-founded LMRE and provides a
constructive recruitment platform to the new disruptors in real
estate. Louisa is also on the board of Directors at UK PropTech
Association (UKPA).

About LMRE

www.lmre.tech

LMRE believe there is a better
way to recruit. LMRE focus on a more comprehensive, client led focus
delivering exceptional talent to the place at the time. They are
passionate about the industry and passionate about people’s
careers. LMRE spend time with each client to become and an
extension of the business, and their transparency and core values
help them grow with the sector. LMRE simplify recruitment and
innovate with our clients and evolve the people driven, PropTech
community.